This is an important book. Its wide recognition is well deserved. Its central strength is the clarity and brevity with which it makes accessible an extraordinarily important and complex process shaping the postmodern world. - Peter Hoffman, Loyola Marymount University. I love this book; it is a contemporary classic...I would certainly use this book in an undergraduate theory course. - Philip Cohen, University of California, Irvine. One of the most popular sociology books of all time has been thoroughly updated to examine how McDonaldization has roared into the 21st century