It is helpful to be able to tell stories that enter through the heart to arrive at the head. This book comes out of the author?s 25 years of experience as a reporter and offers an analytical methodology that allows us to follow the reasoning of a reporter to intuit, select, investigate, film and create the script for a report or documentary. It adheres to the principle of informing while enthralling , progressing from details to the general thanks to the tales and anecdotes of filming that the author and his collaborators have lived through. From these experiences, the book extracts practical and theoretical consequences that will be of great help to the reader in pursuing this profession.