First published in 1981, this business classic offers five steps that can be used in business, school, relationships, and life in general to help resolve difficult situations. The goal is a win-win for both sides based on mutual advantage and basic principles. To achieve that, we need to get past our emotions and back off from polarized positions. If both sides in the negotiation can find a way to see the other persons perspective, conflicts can be resolved without either side feeling something had to be given up. Roger Fisher and William Ury provide a variety of case studies and situations that illustrate how both sides can win if we realize Its not personal.