One Club The One Show Annual continues to be the most far-reaching collection of todays creative advertising, and the one that sets the industry standard. Beautifully produced, big (555 pages) and in full color, it showcases all the winners from advertisings most prestigious international award shows. This year, Volume 25 features three important and fabulous new elements: the Innovative Marketing category honors innovative work and untraditional thinking and branding. The Patrick Kelly Scholarship recognizes the creative daring of the next generation. And the Advertiser of the Year celebrates the company that has shown the most groundbreaking work. The competition categories include Print, Design, Integrated Branding, Television, and Radio.