Published in Turkey in September 2008, six years in the writing, this novel is already Orhan Pamuks best-selling book ever in Turkey. The Museum of Innocence is a rich and humorous love story set in Istanbul between 1975 and today. It tells the story of Kemal, the son of one of Istanbuls richest families, and of his obsessive love for a poor and distant relation, the beautiful Fusun, who is a shop-girl in a small boutique.