Who Says Elephants Cant Dance? tells the story of IBMs competitive and cultural transformation. In his own words, Gerstner offers a blow-by-blow account of his arrival at the company and his campaign to rebuild the leadership team and give the workforce a renewed sense of purpose. In the process, Gerstner defined a strategy for the computing giant and remade the ossified culture bred by the companys own success. Who Says Elephants Cant Dance? sums up Lou Gerstners historic business achievement. Taking readers deep into the world of IBMs CEO, he offers his hard-won conclusions about the essence of what makes of a great company run. In the history of modern business, many companies have gone from being industry leaders to the verge of extinction. But only one company has been at the pinnacle of an industry, fallen to near collapse, and then, beyond anyones expectations, returned to set the agenda. That company is IBM.