Chris Anderson What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free? This book considers a different world where the old economic certainties are undermined by a flood of free goods - newspapers, DVDs, T shirts, and phones. In the future, he argues, when we talk of the money economy we will talk of the reputation economy and the time economy in the same breath, and our world will never be the same again.